About Us

M1 Performance was started by two friends who were long-term auto industry veterans and life-long car lovers.  One spent his career on the corporate side, including nearly a decade as a Product Director for a major wheel manufacturer, and also supported the resurrection of the Corvette Z06 as a key supplier for the C5 launch.
The other took an entrepreneurial path helming several companies including a key supplier of automotive plastics components. 
M1 Performance builds on that background and expertise to help other car lovers find the right products to get the most out of their vehicles. M1 Performance offers a curated selection of premium products at great prices.